2 Content Marketing Tricks

Are you into content marketing?

Are you creating content that’s engaging, share-able, and useful for your audience?

In this post, I share 2 quick (and easy to implement) tips you can use for your content:

When I first started my business as a magician years ago, there really wasn’t an internet and it certainly wasn’t what it is today. If I wanted to book a magic show I had to know someone who knew someone.

It was ALL word-of-mouth.

There were no blog posts, data aggregators, and certainly “content marketing” was not on the tip of anyone’s tongue.

Sure, some people would find me in the Yellow Pages (remember those?) and call me, but they were few and far between.

The Internet Changed Content Marketing

Then the internet came around and it has morphed into this beast that we know today.

With new algorithms, social media platforms and changes every single day, how can you know what matters and what doesn’t? What should you try? Not try? Where should you put your marketing budget?

It’s frustrating to not know what to do next or where to put your time and money when it comes to building your business (heck, if you have a day job, it’s even more time consuming).

2 trick content marketing tricks

Through all of my trial and error, testing and tinkering, I have come to the conclusion that 2 things matter more than anything else in content marketing:

#1 Design

You probably already knew that the Design of your website, social media platforms (images, covers), emails were important:

Did you know the Design is vital?

Did you know business is LOST and WON by Design ALONE when it comes to online marketing?

Don’t believe me?

Ever been to a website and immediately click the back button? Ever visit a website and music automatically plays and you can’t turn the sound down fast enough so you X out?

#2 Traffic

How do you make money from traffic?

Simple, someone visits your website, likes what you have to offer and buys your product or services.

Except it’s more complicated than that:

A few website traffic sources include:

• Search Engine Optimization (SEO)
• Paid Search Advertising (Google Adwords, PPC)
• Facebook Ads
• Twitter Ads, etc.

The more eyeballs on your website the better, right?

Sort of.

You can have 1,000 page views a day, but if the landing pages are poorly designed the visitor won’t convert.

Keep a close eye on the “look and feel” of your website along with the visitor’s flow and their experience and you’ll be on your way to creating more leads and more customers.

About Josh London

Consultant, Coach and Champion for Entertainers, Authors, Speakers & Variety Artists.

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