Rookie SEO Mistake Every Performer Makes

You’re setting up your website, doing all the SEO tricks and tips… then……

You wait. And wait.

No traffic!

Part of the reason you’re not getting any traffic (or gigs) is because you don’t keep in mind the way search engines rank websites.

A little refresher on how search engines work:

When a query is typed in Google indexes every single website in a fraction of a second (over 861,379,000!) and ranks each website based on a number of factors:

  • Internal/External Link Profile
  • Domain Authority
  • Page Authority
  • Social Signals, etc.

There’s over 200 ranking factors that Google takes into account and image optimization is just one of them. In this post I’ll show you how to optimize your images so search engines know more of who you are and why they need to send traffic your way.

Let’s optimize your images and make them SEO-friendly:

Right Click on an image on your website then select “Save Image As.”

Take a look at the “File Name” of the image.

In the example below¬†the file name is “6-300×217.”

search engine optimization for images
Knowing that Google can only index text, do you think “6-300×217” is a good name for the image?

Wouldn’t a name like “Hypnosis Show” be better? YEP!

Here’s how to fix it:

Re-save the image to your desktop and when you save it rename it to “Hypnosis Show” or whatever your keyword research results suggest.

When you upload the image to your website, be sure to add a Title and ALT Text to the image:

marketing for entertainers

If you use WordPress (click here if you need a new website) it’s super easy. If you’re an overachiever you can enter a Caption and Description for the image as well, but the Title and ALT Text is required.

Now, when Google crawls your website they’ll see that not only do you offer great content that educates and engages users, but you also make it really easy for Google to know exactly what you do and what your images are about.

“6-300×217” doesn’t mean anything to Google. But “San Diego Magician Josh London” does.

Go try it for yourself and watch your rankings climb!

About Josh London

Consultant, Coach and Champion for Entertainers, Authors, Speakers & Variety Artists.

1 Comment

  1. Calix Lyon (Evenement magique on August 17, 2015 at 8:29 am

    Thank you Josh.

    I think that Google image is a great tool for our clients.

    Because they appear in the search results, this picture have to shorten the process of the potential client to contact me.

    That’s why, I watermarked my images:

    whatch this:

    http://i0.wp.com/evenementmagique.fr/wp-content/uploads/2015/03/magicien-lyon-evenementiel-rhone-ipad-animation.jpg?resize=300%2C200

    here you can find many of them:

    https://www.google.fr/search?q=magicien+lyon&es_sm=122&source=lnms&tbm=isch&sa=X&ved=0CAoQ_AUoBGoVChMI6pObmrawxwIVCAfbCh38BQI2

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