Search Engine Optimization
Find and repair all the “hidden” SEO problems with your website. Who links to you? Are they trustworthy? Will you get hit with a drop in rankings on the next Penguin update? Keyword Research: Incorporating highly searched (and relevant) phrases will get you more gigs than the guy who still thinks “magician” is his main keyword… silly magicians.
On-Page Optimization: The elements of your website that search engines look for like Meta Tags, HTML Tags, Internal/External Links, Image Optimizations.